These days, with 3.8 million apps in the Google Play Store and 2.1 million in the Apple App Store (according to Statista), it seems like every business has developed their own app. Even your local bakery shop may be getting in on the action. But why has mobile app development become such a crucial element in the transformation of some businesses? How does it impact businesses and what do you need to develop an outstanding application? Read on for a complete guide to mobile app development that we compiled just for you here at Sneakers Agency.
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Facts about mobile app development
First of all, let’s take a look at some facts about this market, according to Statista. The number of available mobile apps in the Google Play and Apple App Store respectively reached 3,849,865 and 2,030,483 by the 1st quarter of 2018. The number of downloads worldwide in 2018 is 205.4 billion and it’s predicted that it will grow to 258.2 billion in 2022.
In the iOS and Android mobile market, the top three popular categories are Games, Business and Education. By 2017, the average time U.S mobile users spent on mobile was 5 hours a day according to research by Flurry Mobile. This demonstrates that there is still a huge opportunity for businesses in the. And mobile app development has become the transformation of a business as it providing a digital brings customer a better user experience.
However, the question remains: is a mobile product necessary for every business? The answer is unequivocally NO. Mobile app development is not a low cost service and there are a few steps you must take before starting.
First, you should have a business model, which means you should have an understanding of your business by identifying business goals, creating a revenue strategy, researching your target customer base, developing a marketing strategy, and a securing financing. Second, you need a product or a service which can provided to the customer, in other words, you need a marketing tool to boost your sales or a medium to provide the service. Third, you must have a clear strategy for your product or service. A clear strategy should contains the marketing strategy, especially the product strategy, and the business strategy which is intimately bound up with your business goal.
Benefits of developing a mobile app for your business
Many business are developing their application but always keep in mind that You’re Not Making an App. You’re Building a Business. And so we’d like to talk about apps in combination with business, and why you should consider developing for your own company.
- Provide value to your customers
As we mentioned above, business is customer-centric. In today’s digital era, applications have nailed down the way for companies to interact and engage with their customers. Companies can provide value to customers with loyalty program or digital rewards through their application. Customers will gain more advantages and it will eventually motivate customers to buy their products or service.
- Build a stronger brand on mobile
Engaging with customers can help companies improve business images and enhance the visibility of the brand. Mobile app provides an easier and faster way to customers for knowing the brand. Actually, a mobile app is like a billboard sign. If you have one with great looks and features, nothing can stop it from increasing your brand awareness.
- Connect on mobile to engage with customers
Customers of today’s generation are obsessed with social media. If you want to be a part of their obsession, you should develop an app. It’s another way to connect and engage with your customers. If you develop an app which can be shared on social sites, customers will be able to discuss and talk about your product or service, or, if you have a feedback feature in your mobile application, it will help you connect with your loyal or potential customers, who actually care about your product and service, and help you improve your business.
- Boost profit
Apps have made sales much easier for business than ever before. It is changing the way people review, buy or sell products. Customers prefer to purchase online and heavily rely on word-of-mouth on social media. The engagement with customers will attract more potential customers which will end up conversing to buying. In addition, applications reduce cost compared to instant messages and traditional advertising.
Successful mobile app development
So what does success look like? What makes a great app?
Here is a serial of key steps of a successful mobile app.
7 Essential Best Practices for Development.
- Have a clear, laser-like focus on your goal
- Keep your initial feature set simple and aligned with your goal
- If possible, find a unique user experience that grabs attention
- Take a clean, progressive approach to design
- Simplify navigation to secondary features and settings
- Don’t fret initially about scaling
- Make onboarding on mobile effortless for users
Truly great apps don’t merely let users do things on their phones — they innovate and delight users.
Mobile app success is by exceeding user expectations in uniquely mobile terms.
Cost of development
The cost of app development varies greatly. And, the price is in a constant state of flux–influenced by a number of factors including developer demand, app trends, level of involvement and the sophistication of your app idea. Take iOS as an example. General speaking, the average cost of a iOS app can vary from $20,000 to $150,000 (see “Average iOS App Development Cost – Know the Facts”).
So how much should a mobile app really cost?
Surveys suggest that the price range for developing an enterprise app is most often from $100,000-$500,000. The Enterprise Mobility Exchange surveyed 300 senior mobile practitioners and published ‘The Global State of Enterprise Mobility’. One finding of the survey was that the most common budget size for the next 12–18 months was $250,000–$500,000. (Read more on “The Real Costs of Building Mobile Apps: Getting Started”).
However, it would be a mistake to think of your app design and development as a one-time cost. Creating the app is only the first step of a long journey. While your app can truly become an effective tool for your business because you can use data and usage trends to identify new features and improvements, it costs time and money to do this kind of analysis, long term planning, and product+project management. Apps are not a one time fee though, and there are several variables that need to be factored into the cost. Here’s a summary of how we look at costs after development--"The Real Cost of Mobile App Maintenance".
In this passage, we divide the approaches into building apps by app development tools, using an app platform, and working with agencies. On one side, there are several free and useful tools of building an app such as Xamarin, Appcelerator, PhoneGap, Sencha and Ionic. It is important to choose the right platform for building an app. These mobile centric platforms can help you save money but require you spending more time and energy to dig deep into it. Another approach is to use what’s known as a out-of-the-box app platform. For a lot of niche industries, there are platforms that you can use where you pay one time fee or a monthly fee and they provide you with a branded app that fits your business needs since they built their app platform to be geared for your specific industry And finally, working with mobile dev agencies is another approach to develop an app for your business. In this scenario, you’ll be either creating separate native mobile apps for iOS and Android or using a framework such as React Native to help create your iOS and Android mobile apps and share as much code as possible. And here is a list of the 5 Best New York City Mobile App Development Companies.
Few more things you need to know…
If you’ve ever launched an app, you know the work isn’t over just because it’s live in the app store. Sure, that’s a huge step, but now it’s time to pause and think about how to market it, gaining more downloads without breaking the bank. Amiright? Well, the long and short of it is that app marketing is not easy. With app stores changing their listing layouts almost annually, it's important to know what to focus on for your app store listing (Read more on App Store Preview Videos). In this day and age and app store preview video is an essential part of any app store listing since it helps users quickly see the value they will get from using your mobile app.
You should also give consideration to using device specific features where possible as this makes for an overall solution that integrates nicely with the users phone. For instance, from an application development perspective, incorporating Face ID requires very little effort. Any app that already supports Touch ID will automatically support Face ID — Apple has done an excellent job of making Face ID easy to use for app authentication. Authentication is really just the start, however. Read more on Facial Recognition: A Mobile App Game-Changer.
Please feel free to contact us at Sneakers Agency if you have any questions about app development, average cost, or would just like to chat more about your idea. We are a company that works on big enterprise solutions as well as smaller passion projects. We love working with both seasoned and rookie entrepreneurs. Reach out anytime! We are more than happy to provide a quote and walk you through the various stages of our process. We would love to make your app a reality!Work with us