GDPR: 5 Areas Where Your Fintech Company Could Be Impacted

The clock is ticking on the commencement of the European Union’s General Data Protection Regulation (GDPR). After being approved…

Facial Recognition: A Mobile App Game-Changer

For as long as we’ve had computers, we’ve controlled them almost exclusively by hand. Aside from a very few highly specialized, custom…

Seven Essential Best Practices for Mobile App Success

I’m often asked what makes an app great. The short version: Truly great apps don’t merely let users do things on their phones — they…

Software Engineering Principles

Software engineering is an incredibly complex topic. At my company The Sneakers Agency, we simultaneously work on a lot of different…

The Real Costs of Building Mobile Apps: After Development

It would be a mistake to think of your mobile app design and development as a one-time cost. Creating the app will be the first step of a long journey.

You’re Not Making an App. You’re Building a Business

Here at sneakers HQ we have the honor of meeting Founders/CEOs/Executives who have the goal of building a new business, or growing an…

App Analytics:

Five steps for using app analytics to hit your business goals and numbers

Scroll Up