App Acquisition & Management
You may or may not know this, but apps get acquired by other companies all of the time. In the world of apps for foodies, The Infatuation recently acquired the Zagat brand and all of its digital assets from Google. The Infatuation tapped The Sneakers Agency to assist them with taking over ownership of Zagat's native iOS app. In working closely with The Infatuation's product team, we were able to insure as smooth a transition as possible and a seamless upgrade experience for existing users.